Our mission
We’re turning our unconditional love for dogs into uncomplicated care. And that starts with what you put in their bowl.
We were founded by two dog lovers who were fed up with highly-processed, burnt brown balls being marketed as “natural” and “healthy” — so they decided to reimagine pet food from the ground up.
Watch our love letter to dogs from this year’s big game, “Forever,” voted #1 on USA Today Ad Meter.
Ad made by The Farmer’s Dog for the superbowl in 2021 which was voted #1 on USA Today Ad Meter
Guided by
science.
Driven by love.
Using decades of pet nutrition research (and a little common sense), our founders worked with top vet nutritionists to create a fresh, convenient pet food service.
We’re using quality and safety standards never before seen in the industry — and the result is fresh food that’s safe enough for humans to eat, but that’s nutritionally complete and balanced for dogs.
Our tale...
It began with Jada
Jada was the most beautiful puppy, but suffered from severe digestive issues the first two years of her life. Her dad (aka our co-founder), Brett, tried every food on the market. Nothing helped.
Real food, real results
One vet suggested Brett try home cooking. He simply prepared ingredients pictured on a bag of traditional dog food — but what he made actually looked, smelled, and tasted like real food. Seemingly overnight, Jada’s problems disappeared.
A fresh revelation
Brett realized that pet food marketing was masking an alarming reality, so he teamed up with Jonathan (and his pup, Buddy) to build the company they wished existed for their own dogs.
Fun Fact:
Brett and Jonathan loved listening to Doo-wop classics to stay energized and upbeat during late nights in the kitchen. Music — Doo-wop in particular — continues to be an office staple!
The feedback
Dogs of all shapes and sizes were thriving on the food and their humans had newfound peace of mind about what they were feeding. With a small-but-mighty team, they expanded delivery nationwide — without sacrificing a crumb of the care, love, and quality of their first home-cooked batch.
Fun Fact:
We get a lot of questions about our name, which was inspired by the fact that many of the longest-living dogs throughout history have been farm dogs.
We think it might’ve had something to do with the simple, pure, and unfussy relationship between human, dog, and earth — a special bond that we try to capture in everything that we do.
Today
Our team has grown to hundreds of employees (we’re hiring!) and we’re delivering millions of meals monthly. In many ways, we’re just getting started, but what drives us hasn’t changed: Making it easy to keep dogs healthy.
We’re not sure if Jada realizes how many dogs her story has ultimately impacted, but we think she’d be pretty pleased.
Start Your Fresh Journey“You don’t need to guess what’s in our food. You can literally see it, smell it, and even taste it. Trust me. I have. A lot.
“Feeding our food isn’t about spoiling your dog or being fancy; it’s about recognizing that no natural digestive system — human, dog, or otherwise — is suited to highly processed food.